Ashraf Nasereddin

Background

About Ashraf Nasereddin

Ashraf Nasereddin is a senior telecommunications sales manager at Ericsson Market Area Middle East & Africa working in the Core & Network Management Business Development and Strategy unit. Ashraf holds an M.Sc. in Telecommunications Engineering from Concordia University, Canada (1996-2001). He joined Ericsson in 2001 where he held several positions in consumer/ enterprise application portfolio and service-enabling platforms across R&D, digital systems sales units, delivery organizations, and end-to-end cloud core domain networks. He has driven several service exposure and innovation programs across MEA since 2021 and is currently driving a 5G Catalyst Enablers program with a focus on network 5G network slicing, compact/edge core, RAN orchestration and API exposureAshraf holds a TOGAF9.1 Certification for Enterprise Architecture. He is also certified for Ericsson’s highest ranked Solution Architect seniority level as Principal Solutions Architect, and an accredited Domain Sales Manager. Ashraf is also a Professional Level Certified Solution Architect within Ericsson Globally and Ericsson Sales Core Accredited. He worked in the Digital Services, Core Networks, and cloud services solution area. His experiences cover a cross portfolio Telecom Core, UDM, Cloud, OSS, BSS, IoT and Communication Services solution domains. He has led key 4G/5G Core & OSS/BSS Core Digital Transformation programs and Cloud transformation dealsAshraf also worked in the OSS/BSS and Service Enablement Engagement Practice Line in covering VAS, IN/Billing, Media Enablers, Service Delivery Platforms, Messaging, Location Based Services, Enterprise and consumer applications products and solutions. In addition, he covered OSS, BSS portfolios including Next Gen IN, CRM, Consumer Experience Management, Mobile Broadband Charging and policy integrations.Ashraf delivered end-to-end design, architecture and technical and commercial solutions as well as business consultation services to telecom customer across the middle east & Africa. He is currently focusing on new 5G technology innovations and CSP trending monetization use case for C-Level stakeholders.Specialties- Driving sales and strategy programs- Sales push programs / Go-To-Market Model planning- Network programmability, IoT & 5G Use Case development over SA 5GC & 5G EPC- Focus on 4G/5G Packet core, Unified Data Management & Exposure portfolios- Innovative project solutions and services- Software product development and customizations- Enterprise solutions architecture