Ashrakat Ibrahim

Background

About Ashrakat Ibrahim

With over 9 years of experience in the eyewear and optical industry, I am a Brand & Product Marketing Manager at EssilorLuxottica, the global leader in the design, manufacture, and distribution of fashion, luxury, sports, and performance eyewear. In my current role, I launch new products, monitor and analyze sales performance and market trends, coordinate promotional activities, and manage the budget for the Varilux® product range in Canada. I also collaborate with the global team and the key account market specialists to ensure the optimal positioning, pricing, and distribution of the products. I am passionate about delivering innovative and high-quality solutions that meet the needs and expectations of consumers and professionals in the eyewear and optical market. I have a strong background in marketing, international business, and mechanical engineering, which enables me to understand the technical and commercial aspects of the products and the industry. I also have excellent skills in business reviews, new business development, and process improvement, which help me to drive growth and efficiency for EssilorLuxottica and its brands.