Ashwin Gandhi

Background

About Ashwin Gandhi

A Consumer focused professional with 20+ years of Corporate & Entrepreneurial experience and a proven track record of making an impactful change through strategic and sustainable business practices for companies clients and consumers alike - At Mamaearth: # Incubating green clean and/or natural digital and retail beauty brands. # Mapping the journey from Concept to Consumer. - Simply put fast-track clean beauty concepts into beauty brands in six months or less. Building the next wave of insurgent Direct to Consumer brands in the Beauty Personal Care Fragrance Nutrition Wellness & Health space # Digital-First Brand Incubation | Data Science | Business Intelligence | Business Strategy | Strategic Marketing | Consumer Products | Beauty | D2C | Performance Marketing | Product Development | Business Performance | Sustainability - I understand Global Consumer businesses and Beauty Brands very well and have an innate ability to go from Concept to Launch with precision and speed complimented further with an inherent sense of brand positioning brand aesthetic that I can marry with consumer psychology and consumption habits right from the concept stage - My passion and expertise lies in owning Product Development Business Performance and Marketing Strategy end-to-end in all these different settings - B2B B2C and D2C ; as can be seen by the multiple brands developed under my belt - Through my entrepreneurial journey I was fortunate to build my Organic Beauty brand ARAS from the ground up and develop it into one of the market leaders in the hospitality space within a very short span. As a manufacturer of hospitality & wellness products ARAS has partnered with some of the world’s most notable hotel and wellness brands including Six Senses Spa Hyatt Hotels Pullman Hotels Radisson Hotels Taj Hotels Louvre Hotels ITC Hotels and others - I have a highly cultivated knowledge of direct-to-consumer brands; and constructing intuitive business intelligence models on the strong baseline of a brand story - Equipped with a micro as well as a macro vision I bring in a creative mind along with a head for numbers and future trends and a high level of global awareness about the beauty industry My areas of personal expertise include : ♦Consumer Products ♦Beauty ♦Cosmetics ♦Personal Care ♦Wellness ♦Organic & Green Products ♦Product Development ♦Strategic Marketing ♦Brand Management ♦Business Strategy ♦Business Development ♦Leadership ♦Operations ♦Retail ♦Direct-to-Consumer ♦Fundraising ♦Sustainability