Ashwin Razdan

Background

About Ashwin Razdan

Ashwin Razdan is an award-winning digital marketer and holds a patent for Measuring the Effectiveness of Content and Spends on digital platforms. In addition to several industry recognitions for his work, BW Businessworld magazine and Digital Market Asia recognized Ashwin as the Digital Planner of the year 2016. He has spent the last decade within the digital industry planning, buying, and building consumer insight and experiences across multiple sectors. Before working with Coca-Cola, he was the founding member of the Digital Marketing Innovation Center at Dell Inc. and, the Social Media Center at Samsung India in the year 2010. The focus was to drive e-commerce transactions for tech products on Owned / Shared assets. The digital industry is changing at a furious pace; Ashwin closely follows the developments and trends and distils what is important for the business from a short to long-term perspective. He is a global citizen who grew up in Bahrain, Oman, Dubai, Kuwait, India and the United States. He is currently pursuing a Master's in Technology Entrepreneurship & Innovation (MTEI) at Saint Mary's University and holds a degree in Computer Science Engineering. Ashwin is also a published author of four bestsellers with a cumulative of over copies sold worldwide. In 2008, he published his first book on New Media Technologies - which is currently listed as a reference book in many Universities for Mass Communication students.