Asif Sheikh

Background

About Asif Sheikh

With 25 years of international business development experience in the water treatment industry, I am a highly communicative and collaborative Regional Sales Director for H2O Innovation's 'Specialty Products' division focusing on the marketing and sales of our globally recognised Genesys and PWT brands for innovative and value added chemicals and services serving the Membrane Desalination industry. I hold a Graduate Membership of the Institute of Export & International Trade with a Bachelors Degree in Chemical Engineering, and I have a strong background in Desalination specifically in Performance Managing, Troubleshooting and Consultative Cleaning of Reverse Osmosis membrane plants. My mission with a capable regional team is to provide technical support, expertise, and consultancy to Key Accounts, OEMs, EPCs, O & Ms, and Distributors in countries across Middle East and Asia, and to generate new business year on year through innovative products and technologies. I have a successful history of converting and retaining Key Accounts in over 45 countries, as well as building strong relationships with senior and executive management across different regions and cultures. I also have in-depth knowledge and aptitude for business analytics, and I am capable of leading and driving business objectives and strategies within a global, matrix-based organisation.