Asmaa Matar

Background

About Asmaa Matar

Dynamic and results-driven Software Product Owner with over ten years of experience in the software industry. Skilled in Agile methodologies, product development processes, and leading cross-functional teams to deliver innovative solutions. Proven ability to define product vision and strategy, gather and prioritize requirements, and collaborate with stakeholders to drive product success and business growth Key Achievements - Customer Experience Leadership at the Ministry of Justice (Saudi Arabia): Played a key role in positioning the Ministry as the top-ranked entity in national performance evaluation by leading strategic CX initiatives, driving digital transformation aligned with Vision 2030, and significantly enhancing citizen satisfaction through service innovation. Driving Quality and Innovation at Lucidya: Ensured high product reliability and performance for an AI-powered CX platform, contributing to its regional leadership and enabling scalable, accurate solutions adopted by 100+ enterprise clients across 6+ countries.