Asmita Chugh

Background

About Asmita Chugh

I was supposed to take the serious route. An economics graduate with an obsession for academia, I thought I’d end up buried in research papers. Then I stumbled upon behavioral economics as an elective, and everything shifted. Suddenly, I realised the “rational consumer” isn’t rational at all. Change a bias, and you mould behavior. That discovery pulled me out of graphs into marketing. My creative is not pulled out of thin air, it’s backed by research, and sharpened by a borderline-unhealthy curiosity (FOMO) that keeps me tracking algorithms and pop culture faster than most. I consume data, cultural patterns, and trend reports the way most people binge Netflix. Six years later, I’m still running experiments, only now, the lab is global, the subjects are millions of people, and the results look like this: – 100M+ reach for Singapore Tourism Board’s flagship Gen Z influencer campaign – $2.5M in sales from Resorts World Cruises’ GCC launch – $3.2M revenue in 6 months for an AI SaaS productivity suite (DevBoost) – A sold-out fashion IP for Ganga Fashions and a cultural moment with “Dil Se Sherni” – 4X ROAS for Healthy Mithai, triggering $600K US VC investment – 86M+ views for Universal Studios Singapore’s Minionland launch – An Abby Award for Swiggy Instamart’s viral #KhaliKaKhaaliCart What I bring to the table: I engineer psychological warfare disguised as culture, performance, and cult followings.