Asrar Samad

Background

About Asrar Samad

Transforming Cancer pathways through integrated oncology delivery models, focused on patient centric digital oncology platforms during both active treatment and post treatment, using innovative SaaS for remote patient surveillance, monitoring and analytics to improve outcomes and reduce cost. Leading strategic initiatives in UK, Europe and MEA including reimbirsement models, go to market strategies, to drive adoption whilst focused on sales and revenue. Previous roles included EMIS Care (an acquisition of Medical Imaging UK Ltd) from January 2015 to November 2016 to expand the business focussing on delivering adult screening services for the NHS against a defined market that was undergoing large scale change and reconfiguration from the introduction of CCGs and NHSE. Member of the EMIS Care and Digital Healthcare (DH) Operating Board. Involved with a highly effective senior management team that positioned DH as a market leader over the last decade managing over 3M patients with diabetes from initially having only two pilot sites in its specialist arena managing then patients. DH acquired its major competitor, Orion Imaging Ltd in August 2011 and successfully integrated that business unit to supply over 80% of the UK market as well as a number of screening programmes globally. In August 2013 Digital Healthcare was acquired by the EMIS group. Subsequently this business division was acquired by NPS in April 2019. Over two decades of sales management experience in handling all aspects of the sales process and well versed in securing crucial, strategic deals. Managed the sales cycles with ROW projects including New Zealand, Hong Kong, Bangladesh, Indonesia, Trinidad and Tobago, Mauritius, Singapore, Russia, Mexico, Saudi and Australia. Hong Kong led to a national roll out. Specialties: leading sales strategies, team player, strong negotiation, relationship building, marketing, new product launches, complex software demos, identifying client specific needs, securing win-back opportunities, contract negotiation, contract management, channel partner management, maintaining relationships with national organisations, managing ROW sales cycles.