Assaf Cohen

Background

About Assaf Cohen

I am a branding and design leader with over two decades of experience helping companies and ventures shape clear identities, strong strategies, and meaningful experiences.I began my professional journey at Sport5, the Israeli sports channel, in a world of one market, one channel, and one device. Two decades later, in my most recent role as Head of Design at DAZN, I led initiatives spanning multiple markets, multiple channels, and four devices—creating fan experiences that became a true “digital stand” built for global scale.Along the way, I co-founded Blend-it and Tomorrow & Co, branding and digital agencies where I led significant creative processes for a wide range of organizations across diverse categories—from early-stage start-ups to major conglomerates.My next challenge is to continue contributing across the sports and sport-tech ecosystem, supporting new ventures and established companies in building bold, relevant, and enduring brands. My approach combines creative vision with strategic clarity, driven by a passion for innovation, storytelling, and the emotional power of sport.Finally, As a marathon runner, I bring the same discipline, endurance, and long-term focus to every challenge I take on.