Assaf Ohana
SVP Product at Rula
Based in San Francisco, United States
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Seniority
Vp
Department
Sales & Business Development
Location
San Francisco
Industry
Mental Health Care
Company size
2.6K
Contact information
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a•••••••@rula.com
Phone
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Background
About Assaf Ohana
Product Executive with 15+ years of professional experience in growth strategy and building consumer software at scale. I have a strong background in overseeing the lifecycle of a company from product fit to hyper growth and scale.I currently serve as SVP Product & Design at Rula Health, Rula Health is a nationwide behavioral health platform dedicated to making quality mental healthcare work for everyone.Prior to Rula Health, I served as CPO at Alto, a fast-growing digital pharmacy that offers free, same-day prescription delivery, as a Director of Product at Instacart, where I led several groups including Emerging Products, Pricing and Core Experiences, amounting to roughly 15% of GMV, and as Sr. Director of Product at Upwork, where I managed the freelancer experience for over 3M active users.Over the years, I’ve built a passion for internalizing the vision behind a product and bringing it to market in a way that optimizes the consumer experience while simultaneously maximizing operational efficiency.
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