Astini Newstead

Background

About Astini Newstead

CRM | Strategy | Marketing | Customer Base Management | Growth | Retention | Loyalty | Transformation | B2C & B2B | Analytics & Insights | People Leader | Consulting Skills A strategic customer and data-driven marketing leader with proven ability to drive customer growth, engagement, retention and improved customer experiences through a focus on CRM marketing, customer analytics and business improvement. With a background in management consulting, I have worked with leading organisations across various B2C and B2B industries, including telco, FMCG/retail and financial services. I am passionate about one-to-one marketing/personalisation and delivering data-driven strategies, campaigns and programs for retention/loyalty, reactivation, engagement and growth. I have a proven track record in developing multi-channel approaches across digital and offline channels. I am recognised for my strategic thinking, analytical skills, and ability to extract data-driven insights to inform and drive successful strategies. Bringing curiosity, creativity and a test and learn mindset, I continuously strive to improve how things are done to deliver better experiences for customers and better results for the business. Experienced in building, leading and developing high-performing teams, driving cross-functional collaboration, and thriving in dynamic, competitive environments, I am passionate about driving business growth and delivering meaningful change through a focus on customers and data.