Astrid Krebs

Background

About Astrid Krebs

Following the Marketing career path with passion for more than 20 years • Deep understanding of the output market and sales cycle dynamics • Strong interaction and co-operation with the entire sales organization and management • Long-time people management experience for several business units • Implementing sales programs to generate new accounts and drive revenue with scalable results • Strategic and tactical Marketing plans. Comprehensive budget responsibility and control • Campaigns, acquisition programs to generate new prospects in the Enterprise Large Account and Channel SMB environment • Project management, product management, trade marketing initiatives, PR and MarCom, business development, long-term B-to-C retail consumer experience, comprehensive B-2-B Channel and Large Account skills, international best practices exchange • Implementation of new tools, processes and programs • Monitoring and reporting of ROI analysis against global KPIs. Quarterly business reviews • Events, trade shows, conferences, annual summits to strengthen customer intimacy • Brand Awareness, Re-Branding project in 2015, messaging, case studies, value proposition • Experienced in reorganization challenges and coaching the change curve • International collaboration and teamwork within global organization, shared service centers and 3rd party service providers • Implementation of a high-class Customer Engagement Center / Hardware and Solution showroom in the DACH headquarters. Seed unit process setup, management and control • Managing tight resources to create synergies, efficiency and to achieve targets • Member of the diversity group for respect and recognition, 2020 sustainability & CSR committee • Significant support to relocate to a new headquarters. Interior design, office furniture, signage etc.