Astrida Pohan

Background

About Astrida Pohan

Strategic and growth-focused Marketing Director with 15+ years of experience leading brand, digital, and innovation strategies across FMCG, tech, lifestyle, and B2B2C categories. Proven ability to build brands from scratch, transform underperforming portfolios, and drive measurable business results in dynamic, fast-moving markets but also highly regulated industry. Known for blending creativity with data, and insight with execution. I thrive on solving complex business challenges, unlocking growth opportunities, and leading cross-functional teams to deliver bold, consumer-centric solutions. Comfortable navigating both corporate and startup environments, with a strong track record in omnichannel strategy, innovation pipeline development, and executive stakeholder alignment. I believe the best marketing starts with empathy—and ends with impact. Specialties:#IntegratedMarketingStrategy,#B2B2C & #Partner Marketing,#PortfolioAndBrandStrategy,#Innovation & #Go-to-Market Execution,#Cross-Functional Stakeholder Management Industries:#FMCG,#LifestyleAndPremiumBrands,#Consulting, A member of SEA Brand Leadership Team for Don Julio in Diageo. Pioneer in challenging conventional thinking and pilot new ideas that can impact business short and long term.