Aswin Ramakrishnan

Background

About Aswin Ramakrishnan

I’m a cross-functional digital transformation leader with 16+ years of global experience delivering large-scale CRM, DAM, PIM, MarTech, AI, and IT programs across APAC, EMEA, and North America. I’ve led over 150 enterprise projects, including 37+ full-cycle CRM and digital marketing implementations, helping global brands unify customer data, modernize engagement, and scale growth with precision. My core expertise spans Project & Program Management, Product Ownership, CRM & Lifecycle Marketing, and Delivery Leadership across both B2B and B2C ecosystems. I’ve owned product roadmaps, prioritized backlogs, and collaborated cross-functionally to deliver multi-market CRM rollouts and high-impact digital campaigns using Salesforce Marketing Cloud, Adobe Campaign (Classic & Standard), Eloqua, Braze, and Marketo. I’ve also led software development projects, AI chatbot deployments using LLMs and RAG pipelines, and platform migrations integrating with ERP, CDP, POS, and middleware systems (AWS/Azure). From defining MVPs and sprint cadences to managing multi-vendor execution, I’ve operated at the intersection of technology, marketing, and customer success. As a Presales Project Manager, I work closely with commercial teams to define delivery scope, lead technical discovery, and de-risk execution then ensure seamless handoffs and governance post-sale. I’ve driven account growth, led performance marketing initiatives, and implemented A/B testing frameworks to optimize spend, increase ROI, and reduce churn. I manage internal and external stakeholders across regions owning effort estimation, planning, execution, sign-offs, and risk control for end-to-end project delivery. I lead a 27+ member global team spanning PMs, developers, QA, and analysts. I oversee workload planning, skill-based allocation, and hold P&L responsibility for large accounts ensuring cost-effective execution, high utilization, and client satisfaction. Certified in PMP and Scrum Master, I deliver through Agile (Scrum/SAFe), Waterfall, and hybrid models connecting people, platforms, and performance through structured, high-trust execution.