Atif Maqbool
Executive Commercial Director at Savola Group
Based in Riyadh, Saudi Arabia
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Seniority
C-Team
Department
General Business & Management
Location
Riyadh
Industry
Investment Management
Company size
1.9K
Contact information
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a•••••••@savola.com
Phone
5 credits+966 ••• •••• ••••
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Background
About Atif Maqbool
I have over 25yrs of Sales / Commercial experience of Food / non-food sector in KSA / GCC.(P&G, IFFCO, ARASCO FOODS, SAVOLA, NADEC) Lead Sales and Digital Transformations. Set up new new departments eg Sales Channel Development, Trade Marketing, Category Team, Sales capability team, merchandising team. Driver of 5yrs Sales and Marketing Strategies. Spearheaded new product and category launches (NPDs snd NBDs) with in-depth GTM Distribution & E2E commercial strategies.Expanded businesses to new international markets. Shopper development programs (MT channel channel profitable growth and TT smart growth programs). Led digital transformation in sales and B2B and Ecommerce. Extensively worked on RTM optimizations to lower S&D costs and other Gross to net levers.
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