Atreyee Roy

Background

About Atreyee Roy

Business Analyst | Digital Consultant | Data and Analytics Enthusiast | Agile Thinker | Exploring Digital Marketing | Martech Consulting -8 years of experience in IT Industry across consulting, business analysis, development and testing - In-depth experience working in overseas client locations like MENA - Demonstrated success in managing product backlog and improving product quality - Consistent top performer with multiple internal awards and recognitions - Adept at stakeholder management through regular interaction with C-suite leadership- Successfully completed German A-level certification. I am passionate about helping organisations simplify and reinvent their processes and focusing on improving their customer experience. P.S you can reach me here: In the last 10 years, I have evolved from a Test Engineer to a Software Developer and now a Digital Experience consultant. I have been working toward creating a product and adapting to new teams across locations and new methods of working. An attempt to find out what impact pieces of code made on the business and holistically understand the organisation led to pursuing a full-time MBA programme from IIM Sirmaur. My interest in Automation and Industry 4.0 was a driving force during my summer internship project which focused on simplifying and automating operations to be Agile. Over the past 4 years, I have been working as a Business Analyst and a Digital Consultant. I elicit and gather client requirements, analyse them to form user stories and help design and create a better customer experience (CX). I consult on digital marketing challenges focusing on content lifecycle management and employee experience. As a proxy product owner or product manager, my goal is to understand the product roadmap and ensure the solution improves the user experience Industries: Financial Services | Oil and Gas | Public Sector | Hospitality | Manufacturing Domains: Digital Marketing | Chatbots | Digital Experience | Analytics | Digital Transformation | Content Lifecycle Management | Management Consulting | Martech | Employee Experience | Content Marketing Operations | Content Management Systems | Customer Experience | Digital Asset Management Avatars: Test Engineer Trainee | Senior System Engineer | Associate Consultant | Consultant Tools: Welcome, Widen DAM, Veeva Promomats, Marketo, Rally, Google Analytics, Azure DevOps, Tableau You can reach me here: