Atte Sallamo

Background

About Atte Sallamo

B2B marketing not working? It’s time to focus. Because “marketing” is but one gear in your go-to-market engine. And… if the rest don’t work. Marketing won’t work. No matter what you do. Your full growth formula is: Growth = Product Market Fit x GoToMarket Engine x Execution That’s where I come in. We’ll fix your B2B marketing NOT with “more marketing” but by the power of: Revenue Operations (RevOps) process, Alignment with Sales, and Product-Market Fit. I’m a growth consultant and fractional CRO for B2B companies who are tired of finger-pointing between sales and marketing, bloated funnels that don’t convert, and “strategy” that never gets executed. You fix that with holistic big-picture alignment on: Your client profile (TAM, ICP, TAL) Your Value Proposition The “pipes” of alignment (RevOps process, KPIs, and roadmap) This takes some Head in the clouds, feet on the ground, hands in the dirt. That’s what characterizes me, as it’s not enough to create good looking PPT slides, but processes that are rooted in real life and work. What this looks like in numbers:+186% lead velocity while cutting ad spend by 52%-52.2% cost per sales meeting (not just MQLs—actual booked calls) Delivered 46% of total sales pipeline via paid campaigns 916–1374% ROI from direct-revenue paid campaigns Lead-to-SQL rates as high as 87–98% Cost per lead dropped -55.08% to -85%+260% ad engagement, 3:37 min avg. read time, and +500% audience reach Over the past 8+ years I’ve managed about €2M in paid media, ran and launched campaigns with six-figure budgets, and built high-ROI funnels from scratch—not just for clients, but also in the trenches as an affiliate marketer. Yet, maybe personally my most memorable milestone was becoming a published author back in 2024 when I wrote my first book B2B Revenue NOW: Lead Your Revenue Operations with the Best Kept Secrets of Account-Based Marketing & Sales. Having seen and experienced all this first hand, I can confidently say: Growth doesn’t happen by chance. It happens by design. So if your B2B team is ready to scale smarter—not just spend harder—let’s talk. DM me here or visit sallamo.com to see how we can work together.