Atul Das

Background

About Atul Das

A senior business leader, with strong insights on media and entertainment industry from more than 26 years of corporate experience. Has demonstrated a consistent track record of achieving growth and has diverse skill sets across key business functions: General Management, Sales, P&L Management, Operations, Corporate Strategy, Corporate Finance, Investor Relations, Business Development, Leadership, Marketing and Communications. In the current role as the Chief Revenue Officer, he heads the Affiliate Sales & Distribution and is a member of the Executive Leadership team at Zee. He has successfully led an ambitious team of 200+ and delivered a significant growth in market share. Earlier, he developed the strategy for the media business in his role as Chief Strategy Officer of Zee. With a strong track record of initiating new growth opportunities within the Indian Broadcast Media, DTH and Cable space, he established key strategic partnerships, built consumer brand equity and created immense value for shareholders. Prior to joining media industry, he was in investment banking. Being a trained finance professional, has experience in financial structuring, investment valuation, financial modelling, fund mobilization through debt and equity, mergers & acquisitions and investor relations.* Chief Revenue Officer - Affiliate Sales of Zee Entertainment from Apr 2018 * President - Affiliate Revenues of Zee Entertainment Nov 2014 to Mar 2018 * Director of Mediapro Enterprises, JV between Zee Turner and Star Den, since its inception * Chief Strategy Officer of Zee Entertainment, India's leading television media conglomerate from July 2009 to Oct 2013 * EVP - Corporate Strategy and Business Development for Essel Group from Apr 2003 to Jun 2009 * Sr. VP - Corporate Finance in Zee Telefilms Limited from Sep 1998 to Mar 2003 * Investment Analyst covering several sectors from Jan 1995 to Aug 1998 * Senior Finance Executive in UB Group from June 1993 to Dec 1994