Audrey Patterson

Background

About Audrey Patterson

Highly motivated, results-oriented sales and marketing specialist with over 20 years experience in Marketing and Media Solutions. Extensive experience in strategic and conceptual marketing, media buying and planning, grant/proposal writing, creating marketing solutions, cause-marketing, community outreach and negotiation. Ark Marketing Team Capabilities and Scope of Work: • Create a customized strategic marketing plan • Create a customized, cohesive media plan • Oversee the implementation of marketing and media plans • Negotiate, place and traffic all television, radio and print, internet and outdoor advertising • Negotiate added value opportunities with placed media schedule • Evaluate media schedule placement on a quarterly basis after schedules air • Create and oversee Search Engine Optimization campaigns • Create and oversee Internet and Social Marketing programs • Implement measurable database, direct mail, e-marketing and permission-marketing programs • Design “cause-marketing” campaigns • Implement innovative educational outreach opportunities • Forge private and public partnerships • Produce and print business collateral materials • Analyses, evaluation and budget recap Visit our website at