Audrey Powell

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About Audrey Powell

Maplewood, NJ, March 2020. In a remarkably short time Spicegrove Roselle has built a thirsty cult following in New York’s hippest neighborhoods and festivals, and captured key shelf space at dialed-in, craft-focused retailers. The secret to Roselle’s revolutionary flavor is deeply rooted in Ms. Powell’s Jamaican heritage. She spent her formative years on her family’s farm, christened Spicegrove, surrounded by beautiful organic produce and spices that found their way into her community’s cuisine and celebrations. Spicegrove Roselle is her take on her mother’s spicy sorrel(hibiscus) drink she loved growing up, with an extraordinary flavor like nothing else. It’s a sassy, hand-made, all-natural hibiscus tea perfectly balanced with fresh ginger, lime peel, allspice, cinnamon and sweetened with raw organic cane sugar. With no preservatives, artificial flavors or coloring, Roselle boasts some exciting health benefits thanks to its freshly brewed hibiscus flowers. It’s loaded with vitamins such as calcium, niacin and riboflavin and also high in fiber, potassium and antioxidants. Based on overwhelming customer demand and requests, Ms. Powell recently launched the unsweetened version.