Audrey van Ham

Background

About Audrey van Ham

strategicadvice #generalmanagement #CEO #CMO #360marketing #marketing #community #branding #conversion #soulmarketing #corevalues #purpose Fervor soul marketing is advising leading companies on strategic 360•concepts coming from the brand and building a community around the concept for better conversion and reaching (new) target groups. Using skills and methods from my retail background and online experience. Formerly: CEO of Christine le Duc, a 50+ year old erotic brand. Combining the power of online and retail to create a new customer experience in reaching the best possible love life. In short: making people happy and raising self confidence. Succesfully sold to Eqom group, exit after 3 years. Before that: Founder of small scale fashion label, seasonless collections on short term delivery, profitable after 2 years. Development of private label products and packaging on multiple product portfolio's f.e. lingerie/ apparel. Basis: Director category management in an international stock Exchange company, 250 mio turnover. Steering on business data to create a target driven environment for all sales channels (BtB & BtC). Integrating a central marketing strategy for 7 countries into the sales channels and buying plan. Optimising sales management together with sales channels in a result driven commercial calender.