Auke Pot

Background

About Auke Pot

Better decisions start with better models. With 23 years of experience in mathematical optimization, forecasting, and algorithm design, I help companies turn complex marketing decisions into predictable, scalable outcomes. As founder of five successful companies — including AdScience (acquired by ORTEC) and now Datafy — I’ve always believed that better models make better decisions. And better decisions compound. At Datafy, we build algorithmic tools that monitor and optimize the full marketing pipeline — from TikTok to TV, from CPM to marginal ROI. We replace gut feeling with hard data, and attribution guesswork with provable lift. Our software combines Media Mix Modeling, forecasting, and scenario analysis into one unified dashboard. Within 30 days, we show our clients — like Allianz Direct, fonQ, Simpel and Knab — where to reallocate budget, what return to expect, and how to drive more growth with less spend. The result? On average: → +25% revenue → −33% marketing costs Before Datafy, I developed forecasting algorithms used at ORTEC, Ziggo and Bol.com. My routing models still power 873+ contact centers worldwide. I hold a PhD in stochastic optimization, published peer-reviewed research (741+ citations), and worked in roles ranging from Assistant Professor to Chief Algorithm Officer. But behind every model is a mindset: That today can be better than yesterday. That complexity is solvable. That strategy should be grounded in data, not debate. That’s why we built Datafy. To give modern marketers a lever — not just a dashboard. And to make every marketing euro work harder, across the whole media mix. Growth is too important to leave to opinions. Better growth is built — not guessed. And it starts with your data.