Aura Titianu

Background

About Aura Titianu

At IBM, my role as EMEA Paid Media Focal revolves around orchestrating media strategies that seamlessly integrate with organic efforts, ensuring a unified end-to-end web experience. This includes not only strategizing and planning paid media campaigns but also fine-tuning personalization through rigorous A/B testing and performance analysis. Our team's collective efforts are focused on bridging gaps and enhancing user engagement across various platforms. Drawing on my competencies in public relations, leadership, and customer relationship management, I contribute to IBM's mission by implementing media recommendations that resonate with our audience. With a steadfast commitment to innovation, I work alongside product leads and web strategists to optimize paid media activities, continuously seeking new solutions to elevate campaign performance and ultimately, drive demand for IBM's technology offerings.