Aurobind Kumar

Background

About Aurobind Kumar

Senior Marketing, Branding, Business Development Professional with 15 years of experience in the healthcare and media (online portals, distributors, licensing and more) industry domains. Track record of garnering business, image and brand equity in complex business situations with in-depth understanding of brands, segments & global markets. Proven success in developing markets while capturing leading market position, positioning products, launching brands, and cross geographic campaign deployment; ability to build & lead cross-functional and cross-cultural team. An independent thinker with high achievement orientation, whose roles have evolved through proven abilities and persistent high performance Experienced in planning and executing events, promotions, brand launches, and visibility across brands, delivering sales support through insights on trade, competition and consumer preferences. Effectively interfaced with agencies for creatives on various brands for seamless design, implementation and launch of campaigns. An efficient organizer, team player and a decisive leader with the ability to collaborate with cross-cultural people and motivate teams to achieve objectives.