Austin Otier

Background

About Austin Otier

I didn’t always know I wanted to build brands—but I’ve always been drawn to making things that feel real. What started as shooting photos on trail runs and designing for fun slowly turned into a passion for helping brands *look, sound, and feel* more like people you want to hang out with. Now, I’m the Creative Manager for Trail Magic and Minneapolis Cider Company, where I lead creative direction, brand voice, photography, and digital strategy. I’ve helped grow both brands by blending storytelling, design, and content that speaks to people who love the outdoors, good vibes, and shared experiences. Outside of that, I run a freelance photography and video business—working with brands, small businesses, and individuals to make bold visuals and tell stories that stick. Whether I’m out on a shoot, crafting a campaign, or sketching a new idea in a notebook, I’m always learning and pushing to level up creatively. I care about stunning photography, honest storytelling, hands-on craftsmanship, and building things that last. If you're working on something cool—or just want to swap ideas or fishing spots—I'd love to connect.