Avery Cohen

Background

About Avery Cohen

Helping clients use technology and analytics to create, implement and manage data-driven processes that produce ongoing improvements in revenue and profit along with customer experience & employee satisfaction. At Metrist Partners, I work with Marketers (CMO, Director of e-Commerce) and agencies to optimize ROI from Online Marketing. We set long-term and monthly goals for revenue, lead generation and engagement metrics. We develop a digital strategy and create initiatives that will meet or exceed those goals. Our staff of analysts creatively turns marketing data into actionable information. We use web analytics as the basis for web site optimization and to manage Search Engine Optimization (SEO), online advertising, social media, content marketing and Email campaigns. Specialties: Digital Strategy, Online Marketing Optimization, Marketing Automation, Web Analytics, Marketing Metrics, Content Planning, Search Engine Optimization (SEO), many online advertising platforms, including Social Media, Search Engine Marketing (SEM or pay-per-click advertising), Email Marketing, Web Analytics, Data Mining, content management systems (CMS) including WordPress, Drupal and Joomla, A/B testing and multivariate testing,