Avery Lim

Background

About Avery Lim

I am a driven marketer who has experience in CPG, automotive, and ABV. Throughout my journey I am always determined to learn more and leverage his creative thinking in his data-driven strategic and digital marketing efforts. As a person I have always loved connecting with people, I love getting to know them and learning their quirks and what makes them tick. What's cool about the human mind is at first glance it seems illogical but with a little bit of rationalization, you can understand them. I pursued Consumer Behavior because marketing is not about pushing a message to consumers but about understanding and creating value for consumers to earnestly gain their business. I applied the same thinking throughout my life because whether you're connecting with friends, your team, or with consumers, you're trying to rationalize the craziness of the human mind. This skill allows me to influence all sorts of situations and understand my and others' thoughts. My Expertise includes: • Media Planning • Paid media • Out-of-home (OOH) marketing • Broadcast • Marketing analysis • Brand strategy • Digital Marketing • Paid Search • Paid Social • Strategic Partnerships • Team building and leadership