Avi Korbman

Background

About Avi Korbman

With an MS in Arts & Entertainment Management from Pace University and a Bachelor's Degree in Marketing Communication from Emerson College, I am a passionate and creative fashion content specialist with a strong background in PR and marketing. In my role as a Content Strategist at Macy's Live, I evaluated and approved fashion products for featured appearances on a digitally immersive live shopping platform. I crafted compelling marketing emails and push ad campaigns, conducted follow-ups on style outs, and oversaw ad approvals. My contributions helped drive the success of Macy's Live episodes, which seamlessly blended fashion, e-commerce, and entertainment, featuring renowned guests such as Betsey Johnson, Steve Madden, and Maria Menounos. Previously, as a Community Specialist at FabFitFun, I managed the creation and scheduling of engaging content, fostered dynamic community conversations, and coordinated member meetups to enhance participation. I also developed strategic business partnerships that amplified our outreach. Additionally, my experience as a Publicity Assistant at Anderson Group Public Relations involved providing critical support to the Vice President, monitoring client press coverage, coordinating photoshoots, and crafting pitches, memos, and press releases. Fluent in Spanish, I excel in creating innovative content that enhances brand identity and boosts audience engagement. I am eager to leverage my PR and communication skills, along with my writing expertise, in new opportunities within the fashion, entertainment, or media industries. I am driven by the goal of creating impactful, memorable content that resonates with audiences and achieves results.