Avinash K.

Background

About Avinash K.

I lead marketing for Zoho Connect, an internal communication and employee experience platform that helps distributed teams work better together. With 9+ years of experience in brand building, product marketing, digital campaigns, and customer engagement, I bridge strategy and execution, from crafting positioning and go-to-market plans to driving adoption-focused campaigns and performance analysis. My dual role as marketer and analyst ensures every initiative is rooted in insight, customer needs, and measurable results. My role involves- Planning and executing launches with clear positioning - Crafting messaging that resonates with target audiences - Mapping and supporting the customer lifecycle - Building content and campaign strategies that drive adoption - Collaborating with product, support, and partner teams to close feedback loops I value simple, clear communication over jargon and focus on creating repeatable marketing systems grounded in real customer experiences. Specialties: Product Marketing | Content Strategy | Lifecycle Planning | Go-to-Market | Customer Engagement | CRM Tools | Digital Campaigns | Cross-Team Collaboration Always open to conversations about product marketing, digital workplace tools, or exchanging ideas on strategy and storytelling.