Avinash Kudva

Background

About Avinash Kudva

I head the Gaming / Binary / Forex Vertical at vCommission Media. I am constantly looking for new world wide leads in all these categories. Area Of Responsibilities:- • Develop and maintain relationship with all the Advertising Agencies and Direct Corporate clients. • Preparing innovative media plans and come up with new ideas for lead generation and user acquisition and presenting out of the box ideas & solution to clients. Online Marketing Campaign Management. • Budgeting • Lead Generation • Campaign Delivery and Performance • Cost Control and ROI • Creative Ideas for Digital Campaigns • Performance Review Detailed Job KRAs: Online Marketing • Brand promotion ROI Targeted Marketing. • Strategic Planning Development and Management of Affiliate PPC SEO and email marketing campaigns • Managing marketing spend and activities across 13000 affiliates. • Online marketing through Google Adwords account for getting leads via Search and Display for Insurance product • Affiliate marketing for generation of leads by search and display medium to cater leads target volumes and reconciliation of payments for services provided • SMM: Social media marketing strategy for brand awareness sector knowledge sharing and handling customer queries • Mobile marketing: Catering to traffic using mobile devices/tablets SMS Marketing. • Operational analytics to track and improve sales conversions across all products • Analytics involving Leads tracking and assignment of leads to get better conversions • Digital Media Planning and Buying (Text Banner Video Ads) • New customer acquisition and retention • Affiliate management • Tracking and monitoring of key internet marketing metrics i.e. bounce rate open rates click-through ratio conversion rate CPM CPA CPC etc. • Understand and research on new marketing approaches tactics and campaigns and propose new ideas with a compelling and commercial rationale to run different campaigns to bring high quality online traffic. • Use creative skills in copy editing for online content of the sites visual/image selection and creation to produce innovative ideas for digital content for the product.