Avis Ballard

Background

About Avis Ballard

I'm a Design Director who believes great design isn't just beautiful — it drives action, tells a story, and solves real business problems. With 17+ years of experience, I've helped billion-dollar brands and growing businesses alike stand out through smart, strategic design. From retail to real estate, B2B to B2C, I know how to connect the dots between what a brand wants to say and what their audience needs to hear. I earned my Master of Arts in Graphic Design from SCAD (Atlanta) and built a career that's part creative, part strategist, and always results-driven. I specialize in brand strategy, product marketing, retail campaigns, consumer insights, and creative development that strengthens loyalty and drives growth. Along the way, I’ve developed a few superpowers: Leading teams and mentoring creatives to do their best work Building brand guidelines — or working seamlessly within them Creating new processes that bring clarity (not chaos) Delivering clean, detailed, high-quality work under tight timelines Partnering directly with clients, internal teams, and stakeholders At my core, I'm a problem-solver who loves a good challenge and never forgets the "why" behind the work. If you're looking for a creative leader who combines design excellence with business results — let's connect.