Axel Panzer

Background

About Axel Panzer

I’m a global sales and marketing executive with over two decades of experience driving international business development, strategic transformation, and commercial growth in the automotive industry. My career spans leadership roles across Europe, China, and North America, where I have led product portfolio expansions, restructured sales and program management teams, and delivered results in complex and evolving markets. I have a strong focus on EV, hybrid, hydrogen, and thermal management solutions. I take a pragmatic, results-oriented approach to leadership, combining clear strategic vision with hands-on execution. I have built and led high-performing multicultural teams, revitalised global customer relationships, and consistently exceeded sales, profitability, and order intake targets. I work closely with executive stakeholders and boards to turn commercial goals into real-world impact through collaboration, innovation, and operational excellence. Fluent in German, English, and French, I bring both engineering depth and marketing insight, supported by academic credentials from INSEAD, Freie Universität Berlin, and the Université de Metz. I am passionate about sustainable mobility, navigating business complexity with clarity, and mentoring the next generation of leaders in our industry. If you’d like to connect, please feel to reach out.