Aya Elashry

Background

About Aya Elashry

Welcome to my LinkedIn profile! I'm Aya, turned data-driven Performance Marketing Expert with 5+ years of experience scaling e-commerce brands across the MENA region, with deep specialization in the Saudi market. As a Senior Performance Media Buyer, I’ve spearheaded digital advertising campaigns for over 100 online stores across 2.5+ years, managing an average ad spend of $3M store across various industries, including healthcare, real estate, retail, and services. My campaigns have collectively driven over 50 million SAR in sales, leveraging platforms such as Meta Ads, Google Ads, TikTok, and Snapchat to maximize ROI. Serving as a Team Leader, I mentor a 5-member media buying team (ranging from Senior to mid-level), optimizing their strategies, streamlining workflows, and ensuring targets are met while fostering a culture of data-first decision-making. Career Highlights: 1. Senior Performance Media Buyer (E-commerce & Saudi Market Focus) Managed 100+ online stores across diverse industries (healthcare, real estate, retail, services, etc.). Handled an average ad spend of $3M per store, driving 50M+ SAR in total sales. Optimized campaigns on Meta, Google, TikTok, and Snapchat for maximum scalability and ROI. Developed data-backed strategies for product launches, scaling, and remarketing. Team Leader (Performance Marketing) Led a 5-member media buying team (junior to mid-level), improving overall performance by 30%+ through structured training and process optimization. Established KPIs, reporting systems, and agile workflows to streamline campaign management. Conducted weekly performance reviews and A/B testing frameworks to ensure continuous growth. Real Estate & Strategic Marketing Specialist Managed high-budget campaigns exceeding 1M EGP, generating 35M+ EGP in sales. Developed targeted ad strategies for luxury properties and large-scale real estate projects. Medical Sector Advertising Expert Secured high-value clients in major cities (Riyadh, Jeddah, Cairo). Strategically allocated 500K EGP in ad spend within 5 months, achieving record-breaking ROAS. Specializing in lead generation for clinics, hospitals, and medical services. Developed a strong understanding of customer psychology, which now drives my performance marketing strategies. Ultimate Goal: To evolve into a Growth Hacker, merging analytical rigor with innovative tactics to unlock exponential business potential. I thrive on challenges that demand adaptability, and I’m committed to pushing boundaries in performance marketing.