Ayan Mullick

Background

About Ayan Mullick

Hey, I am Ayan currently working in Kantar as a Associate Research Manager with expertise in Primary quantitative research, Brand tracking, Product testing, Concept testing, Data Analysis, and Secondary research for various FMCG clients. I'm always passionate about Market Research. A person who enjoys working with numbers, a keen observer who can effectively manage competing priorities and can perform under pressure. Professional Summary: ‍Hands-on experience in Market Research, Primary Quantitative and Secondary Research. ‍Hands-on expertise in carrying out Data Analysis using SPSS. ‍ Competency in Microsoft applications including Word, Excel, PowerPoint & Outlook. ‍Experienced in creating and delivering dashboards using BI tools - PowerBI & Tableau ‍ A strong business sense & critical thinking mindset with the ability to work equally well within a team and independently with minimal supervision. ‍Prior to Praxis Business School, Ayan was a Crash Analyst at JP Research based in Kolkata, worked cross-functionally with business roles, technical roles ( Government officials and various automotive clients on Business Intelligence, and other Data-to-Insights initiatives ). Used to collect and analyze real road accident data to reconstruct crashes, improve outcomes and solve problems in the accident research of project RASSI (Road Accident Sampling System - India) I also completed higher studies (PGP) in Business Analytics from Praxis B-School, Kolkata. My major area of interest was Market Research and statistics with deep expertise in Primary Quantitative Research, Qualitative Research, and Secondary Research. Passionate about developing scalable market research studies for strategic brand management in the FMCG sector. Furthermore, I had actively volunteered for several NGOs, which helped me build empathy, compassion, and a desire to positively impact society. ‍Feel free to connect at ayanmullick96@gmail.com. I am always up for a coffee chat.