Ayan Rakshit

Background

About Ayan Rakshit

Completed Bachelor of Technology in Computer Science and Engineering with over 10 years of experienced on IT SEO Strategy Consulting and Analytics. Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management. Experience in handling clients for overall digital marketing strategies involving SEO, SMO, SMM, PPC, Content Strategy, Landing-Page Optimization, Link-Building and so on. Good Leadership and Management Qualities exhibited throughout. Exposure of working with clients from India, US, UK, Canada & Australia and handling marketing & promotional activities. Experienced in client facing roles, working in highly adaptable, confidential and discreet work environment, good inter-personal relationships and believes in teamwork. Devising web-marketing strategies that have elevated brands from relative obscurity, generated leads and increased profits in competitive markets. Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results. Analyzing and researching keywords related to client’s website through keywords research tool. Conducting competitor analysis to identify improvements as well as increase visibility and rankings. Ensuring continued success of lead generation, delivering strong profits and Return on Investment to the business.