Ayush Kothari

Background

About Ayush Kothari

Building WishCare has been driven by a strong belief - personal care should be both effective and responsible. From the start, our goal was clear – to create products that deliver real and tangible results. Today, that vision has evolved into something far bigger – a brand that represents true transparency, innovation and a thoughtful approach to personal care. With a background in finance, I’ve always been passionate about solving complex problems and identifying opportunities. At WishCare, that means bridging the gap between high-performance formulations and how they reach and resonate with the market. The most rewarding aspect of this journey has been building WishCare alongside a community of people who believe in our mission, choose better and inspire us to push boundaries every day. As we continue to grow, our focus remains on creating impactful personal care solutions, expanding our reach and staying true to the values that brought us here. If you’re interested in innovation or building consumer-centric brands, I’d love to connect and explore ideas together.