Verified recordResearch Services

Babra Chege

Research Content Writer at Looka Research

Based in Nairobi County, Kenya

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Seniority

Staff

Department

Writing/Editing

Location

Nairobi County

Industry

Research Services

Company size

24

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Email

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b•••••••@getlooka.com

Phone

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+254 ••• •••• ••••

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Background

About Babra Chege

Hello and welcome to my LinkedIn profile! I am Babra Chege, an experienced UX Researcher and Project Manager with over 6 years of expertise in driving impactful research projects, managing dynamic teams, and delivering actionable insights that enhance user experiences. My journey has been characterized by a strong commitment to excellence and a passion for transforming complex data into meaningful strategies. Currently, I am a UX Researcher and Project Manager at Qhala LTD, where I lead a team of researchers on pivotal studies. My role involves directing comprehensive research efforts, synthesizing data, and producing reports that inform strategic decisions. Some of my notable contributions include leading the Kilifi study for GSMA, which provided critical insights for Safaricom, and managing data collection and analysis for the CIFF project across multiple counties, resulting in significant policy recommendations for agricultural practices. Detailed Accomplishments: Directed a team of 4 researchers in the Kilifi study for GSMA, conducting 23 in-depth interviews, 2 focus group discussions, and 1 key informant interview, leading to actionable insights for improving Safaricom customer experience. Led data collection for Phase 1 of the CIFF project across 5 counties, co-led Phase 2 data analysis, and report writing, informing policy recommendations to enhance agricultural practices. Developed an onboarding manual for new researchers, ensuring consistent research quality and team efficiency. Designed and maintained IRB protocol templates, streamlining ethical compliance processes across projects. Exceeded recruitment goals by 50% for the CIFF study, ensuring robust data collection and comprehensive participant representation. Leadership and Skills: My leadership style is collaborative and results-driven. I have successfully led significant meetings, training sessions, and project cycles. At Qhala LTD, I played a key role in standardizing IRB processes and developing usability test guides, which improved product testing protocols and ensured comprehensive user feedback. My strategic insights and ability to manage cross-functional teams have consistently resulted in timely and successful project deliveries. Thank you for taking the time to learn about my professional journey. I am always open to new opportunities and connections. Let's connect and explore how we can collaborate to drive innovation and excellence in our respective fields.

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