Babs Geerlings

Background

About Babs Geerlings

My drive is to share my knowledge of strategic marketing, communication, and media so I can motivate young professionals, make impact and stay connected. Due to my experience with education and research, I stay curious about new developments, innovations, and possibilities. I prefer to work on a highly professional level and keep learning and developing. I like to be inspired by new possibilities, international connections, and interesting research, and will never stop learning. I am interested in new developments such as Generative AI, new Metaverses, blockchain technology and how they impact our world. As an international coordinator I am interested in worldwide connections. Please contact me to share information and connect. I work at Domain Creative Business in Haarlem as the marketing strategy expert, module leader in Marketing & Social Impact, coach, trainer and developer of new modules. I have developed and lectured different modules over the years. As a project team member, I developed the new Creative Business curriculum and the Redesign. I also give sales and presentation skills training, coach students in marketing projects, and examine graduates. As a research coordinator and research fellow for Creative Business, I was responsible for the research agenda and I did research in the Creative Business Industry. I have written a book about Media planning and some publications on the new roles for teachers and professionals within the changing environment. Specialties: Marketing, Strategy, marketing communication, media planning, social media, online marketing, free publicity, account management, relationship management, project management, event management, research, higher education, entrepreneurship, innovation, design thinking, design based research, LLM, Generative AI, Storytelling, Metaverse marketing, value creation, training (sales and presentation) and coaching young and upcoming professionals.