Bagus Akbar

Background

About Bagus Akbar

Not your typical corporate guy. I’m a hybrid strategist, someone who’s always lived between worlds, and honestly, loves it. With almost two decades of experience built on early hands-on grit and diverse industry exposure, from entertainment and showbiz to media, brand building, marketing, and advertising, I’ve learned how to connect creativity with commercial impact. Currently, I serve as Group Account Director at a full-service agency, where I’ve played a pivotal role in driving rapid growth. I helped scale the business from fewer than five people to over 80 professionals, with a growing portfolio of more than 150 brands and partners across multiple industries in just four years. Some of the brands I’ve had the privilege to lead, manage, and collaborate with include AIA, AXA, APP Group, Honda, Biznet, Indosat Ooredoo Hutchison, vivo, Pinterest, Bytedance, Johnson & Johnson (Kenvue), San Remo, Sunpride, CHAGEE, Pop Mart, Betadine, Neutrogena, Siloam Hospitals, Uniqlo, Hilton Group, Ismaya Group, FITCO, OMI, Flip, Multi Bintang Indonesia, Bacardi Martini Group, Campari Group, Patrón, Código, and many others. I have led campaigns across continents, delivered award-winning campaigns for three consecutive years (MMA Global Smarties, Marketeers Editor's Choice, Marketing Excellence Awards), built cross-functional teams, acquired and maintained a 90%+ new business success rate with over 80% client retention. Before marketing, I spent a decade in entertainment; acting, singing, and hosting. The skill I value most from that time is the ability to understand and connect with people from all walks of life. That stage experience taught me how to command attention, build connections, and craft stories that resonate with audiences from diverse backgrounds. These skills continue to guide the way I lead teams, collaborate, and develop strategic directions. I've always believed and carry these three core values; clarity, creativity, and sincerity — both in work and life. Because the best marketing doesn’t just sell. it connects, inspires, and lasts.