Bailey Johnson

Background

About Bailey Johnson

Marketing strategist and brand innovator in the making! Passionate about shaping brand narratives and driving impactful marketing strategies, I am a dedicated marketing and brand management enthusiast currently studying English, Management & Organization, and Theater & Performance at Spelman College. Through my experiences, I have had the opportunity to intern at Kendo Brands as a Fenty Beauty New Development Intern and fellow with globally recognized brands such as L’Oréal and Abercrombie & Fitch, gaining hands-on experience in brand management, product launches, and strategic marketing. As a Spotify Next Generation Scholar and LVMH-certified professional, I am particularly interested in the intersection of digital marketing and data-driven campaign optimization. On campus, I actively contribute to the Miss Spelman Advisory Board, Spelman Social Media Influencer Team, and Blueprint Newspaper, demonstrating my leadership and commitment to community engagement. This summer, I will be returning to San Francisco, California to work for LVMH’s Kendo Brands as a Global Brand Management Intern, supporting the Fenty Hair team. I am so excited to be returning to Kendo Brands and continuing my journey with Fenty Hair, a brand I have admired since I began contributing to it during the summer of 2024.