Bailey Keefe

Background

About Bailey Keefe

Versatile Creative Director with 18 years of advancing leadership experience and instrumental in steering creative vision and direction within corporate settings, along with executing a multitude of branding, media, and graphic design freelance projects. Diverse clientele spans across various industries, including healthcare, restaurants, and notable celebrities Broad spectrum of work reflects versatility and capacity to tailor creative solutions to a wide range of sectors, major campaigns, and marketing projects Passionate leader of people with extensive experience managing, training, and inspiring teams of creatives including graphic designers, artists, and other specialists, while ensuring alignment with the overall vision and creative strategy Lead and engage in highly collaborative communications with all levels, partners, clients, and members. Ensure transparency and present creative concepts by using deep knowledge, and professionalism Strategic acumen includes oversight to paid media channels, social media platforms, website, email marketing campaigns, and in-restaurant marketing collateral, and establish goals for current brand creative efforts Offer comprehensive art direction for video content, encompassing everything from conceptualization to final execution. Provide strong proficiency in menu engineering and the strategic placement of items to enhance both sales and guest experience Review and approve all creative materials before they are released, ensuring that they meet the desired quality and effectively communicate the intended message Technical proficiency includes Adobe Creative Suite (InDesign, Photoshop, Illustrator, Bridge, and Acrobat), Microsoft Office, Chrome, Project Management software, Asana, Slack Core Competencies Creative Vision & Execution Presenting Creative Concepts Source Talent Creative Brand Strategy Establish Creative Goals Manage Approval Process Persuasive Presenter Budget Management Senior-Level Leadership