Balpreet Kaur

Background

About Balpreet Kaur

Assistant Professor in the Department of Commerce and Business Studies, DAV University, Jalandhar.# Ph.D. from Guru Nanak Dev University, Amritsar, Punjab, India.# Area of research is Viral Marketing, and having expertise in the field of Scale Development and Model Building, Structural Equation Modeling using AMOS.#Teaching and research experience of more than twelve years.# life time member of the Indian Commerce Association.# Presented papers in various international and national conferences, including the International Conference on Marketing, Technology, and Society, the Indian Institute of Management, Kozhikode, The 6th IIMA International Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahemdabad, etc. She was the co-author of the paper, awarded Gold Medal and Prof. Manubhai M. Shah Memorial Research Award for the Best Empirical Research paper presented at the annual 66th All India Commerce Conference.# Also, my research papers have been selected as ‘Best Research Paper’ in the International and National Conferences organized by UBS, Panjab University, Chandigarh, Mittal School of Business, Lovely Professional University, and All Indian Commerce Association.#I have several research papers in my credit published in ABDC and Scopus indexed journals, UGC listed journals, including Taylor and Francies, Routledge Publications, ‘Management Decision,’ Emerald Publications, ‘Vision: The Journal of Business Perspectives,’ Sage Publications, International Journal of Business and Globalisation', Inderscience Publications, Indian Journal of Marketing, etc.#co-editor of the book entitled “Revive to Survive: Initiatives and Innovations” by Bharti Publications, New Delhi