Bao Tu
Associate Director - Marketing & Technology Creative Brand Experience at Accenture Song
Based in Paris, France
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Seniority
Other
Department
Other
Location
Paris
Industry
Marketing Services
Company size
9.9K
Contact information
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b•••••••@accenture.com
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Background
About Bao Tu
Cannes-Lions award-winning and results-driven digital leader with a robust background in computer science and over 18 years of experience at the intersection of technology, creativity, and strategic brand innovation. Expertise in leading business transformation for global brands through GenAI and Web3, crafting data-driven omnichannel strategies, and pioneering offerings such as Digital Product Passports and Conversational Commerce. Renowned for driving cross-industry creative technology projects, managing multidisciplinary teams, and spearheading award-winning campaigns recognized by Cannes Lions, Clio, and other prestigious festivals. Fluent in French and English, with a passion for continuous learning and cutting-edge technological exploration. SPECIALTIES: Digital Strategy, Product strategy, Brand Activation Strategy, Creative Technology, E-Business Strategy, Marketing, Customer Experience, BI & Analytics.
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