Bar Sossover
Head of Growth Marketing at Powtoon
Based in Hod HaSharon, Israel
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Seniority
Director
Department
Advertising & Marketing
Location
Hod HaSharon
Industry
Technology, Information and Internet
Company size
152
Contact information
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b•••••••@powtoon.com
Phone
5 credits+972 ••• •••• ••••
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Background
About Bar Sossover
Growth leader with 15 years of experience scaling revenue for B2C, B2B SaaS and Tech brands.I bridge the gap between User Acquisition and Product Value. My background in performance marketing taught me how to drive cost-effective traffic; my evolution into Growth taught me how to turn that traffic into retained, high-LTV revenue.Full-Funnel Experimentation: I move beyond ad creative to test pricing, onboarding flows, and lifecycle messaging.Data-Led Decision Making: I define the North Star metrics and partner with Data/Product teams to uncover growth levers (e.g, LTV:CAC, Payback Period).Cross-Functional Leadership: I align Marketing, Product, and Sales to ensure the "promise" we sell in ads and marketing pages matches the "reality" users experience in the product.Currently leading growth at Powtoon, optimizing the self-serve engine and enabling the strategic expansion into Enterprise markets.
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