Barb McAlister

Background

About Barb McAlister

I am an experienced Marketing & Advertising professional with an eye for detail, am outgoing, energetic, and a self-starter. I have experience in, and a passion for, the organization of events, conferences, trade shows, meetings and even weddings. I have top notch customer service skills; have a very outgoing personality, as well as being a dependable and trustworthy employee. My work experience consists of brand management for multiple product lines, development and implementation of marketing plans, forecasting product sales, coordinating all aspects of company events, market analysis and the generation of sales reports. I also have experience in maintaining social media sites as well as using Google Analytics to analyze website traffic and use the information to benefit the company. Additional experience include the creation and production of promotional materials, assisting customers with product related questions, maintenance of the company website using HTML code and presenting product training seminars. I also possess a variety of pertinent computer skills, including the Microsoft Office package, the Adobe Creative Suite, HTML code, Search Engine Optimization(SEO), and Google Analytics experience.