Barb Robinette

Background

About Barb Robinette

Senior Vice President Marketing || Marketing Communications || Managed Care || Customer Relationships Senior Vice President of Marketing with 30+ years of marketing, product development / management, operations and marketing/communications experience in group health, workers' comp and auto liability markets. Expertise in B2B Marketing, Product Development, Marketing Strategy in Healthcare, Insurance, Workers' Compensation and Managed Care. Connect with me robinette.barb@gmail.com Strategic marketing leader with 25+ years of experience leading high-growth initiatives in B2B health care and insurance markets through the development of first-ever integrated marketing strategies. Empowering leadership style inspires and motivates team members to develop and perform at the highest levels. Marketing Leadership responsibilities for a nearly $1 billion insurance division, building and leading teams in overall marketing practices, marketing organization/leadership, business development, market positioning, multi-channel, multi-channel advertising, social engagement, customer database, digital and traditional marketing initiatives, and E- commerce. Specialties Product Development • Marketing Leadership • Integrated Marketing Programs • Branding • Product Marketing • Digital Channels • Managed Care • Email Marketing • Organic Search • Retargeting • Media Relations • Banner Advertising • Social Engagement • Product Management • Marketing Automation • Prospect Database • Print Advertising • Product Management • Tactical Execution • Market Analytics • Product • Health Care • Event Management • Positioning • Marketing Investment • Sales Support • Growth Strategist • Traditional Media • Creative Services • New Business Development • Work Comp • Thought Leadership • Social Media • Product Development • E- commerce • Media Planning • P&L Management • Personnel Management • Strategic Messaging • Communications • Public Relations