Barb Schrantz

Background

About Barb Schrantz

Visionary Senior Retail Executive whose 20+ year, progressive management career has transcended merchandising, marketing, retail store management, e-commerce sales, human resources, logistics, and information systems. Accomplished in supporting marketing and sales initiatives for a $2.9 billion company, directing operations of 272 stores, and starting up 25+ new retail stores. Contributed to $10.5 billion in sales and $300 million in savings, and managed budgets ranging up to $700 million.> Successful in strategic plan development and execution, e-commerce business plan development, and major acquisition contract negotiations. Accomplished in accelerating profitable sales performance through a unwavering focus on strategic merchandising plans that support many teams.> Elevate business to new levels through merchandising strategies that boost sales year-over-year, achieve multi-million dollar cost saving, enhance customer service and employee retention, and strengthen relationships with business partners and vendors.> Selected by the CEO to lead the start-up of an e-commerce organization, and defined a sales strategy that resulted in $18 million in sales in year one. E-commerce site is expected to generate $100+ million in sales in 2012.> Formulated sales promotions and marketing strategies to fuel sales despite the national recession, trim marketing budget $10 million, and reshape the culture of the Sales Promotion Department. Conceived highly effective strategies and events that triggered $54 million in incremental sales, which surpassed 2009 and 2010 goals. Retooled the Sales Promotion Department that increased productivity and employee retention.> As General Merchandise Manager for a division of Saks, Inc, managed team that achieved the #1 sales increase out of four divisions. Catalyst in boosting Ready-To-Wear sales from 29% of total company sales to 32% in four years, and advanced sales $42 million and profit $16 million.