Barbara Alan

Background

About Barbara Alan

Assessed and analyze search terms, behaviors and search engine logs to improve overall search capabilities on the site. • Assist in the management of search engine libraries including keywords, dictionaries and spelling suggestions. • Develop comprehensive and competitive keyword lists for search engine marketing campaigns. • Evaluated competitor sites, offline advertising sources, search engines to support development of these keyword lists. • Maintain database of millions of keywords that can be used for future search engine marketing campaigns. • Continuously monitor and enhance the overall search experience based on research and analysis in order to maintain a competitive and quality product. • Executed user acceptance testing to ensure features and functionality perform as intended. • Performed site analysis to ensure quality search results • Worked on data cleansing, validation, manipulation and extraction using TOAD and Microsoft SQL Server Management Studio 2008 • Serve as an escalation point of contact for YP site issues. • Reviewed and responded to sales team, customers and internal feedback to ensure search results accuracy and relevancy. • Collaborated with software engineers to resolve advertiser site issues. • Reviewed and responded to sales team, customers and internal feedback to ensure search results accuracy and relevancy. • Escalated site issues to the appropriate teams. • Project Lead on all delta evaluations. • Provide quality customer support consistently with outstanding communication and interpersonal skills meeting or exceeding client needs by providing service beyond expectation.