Barbara Brenner

Background

About Barbara Brenner

Barbara Brenner is Professor of Management, Dean of the Faculty of Business and Globalization, and Department Head at the Danube Business School (Department of Management and Economics) at the Danube-University Krems, Austria. Before joining the Danube-University in 2013, she was a Fulbright scholar at the University of South Carolina - Moore School of Business. Earlier she held positions at the Vienna University of Economics and Business (WU Vienna). She studied in Austria, the United States (UIUC), and Australia (UTS) and received a Ph.D. and a Master Degree in International Business from WU Vienna. Barbara’s research and teaching interests include strategic management, digital transformation, sustainable business model innovation, and control in international corporations. During her career she has worked with several multinational corporations as well as SME firms on case studies, research and consulting projects. Her research in this field is regularly presented at the leading international conferences and has been published in top international journals, amongst others Organization Science, Long Range Planning, Academy of Management Learning & Education, Journal of Cleaner Production and Sustainability. For her academic work, she received several awards and scholarships, such as the Fulbright Research Award, the Maria-Schaumayer-Award, and several Best Paper Awards at international conferences. Barbara has taught undergraduate, graduate, post-graduate programs and executive development programs on a variety of topics, such as Global Strategy, International Management, Transformative Management, Digital Business, Transnational Marketing, Sustainable Business Models, Cross-cultural Management, Global Market Research, Microeconomics of Competitiveness, and Competitive Analysis in internationally accredited programs in a number of European countries, Asia and the United States.