Barbara Busch
President at Sensanalysis
Based in Germany
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Seniority
C-Team
Department
General Business & Management
Location
Germany
Industry
Business Intelligence Platforms
Company size
3
Contact information
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b•••••••@sensanalysis.com
Phone
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Background
About Barbara Busch
My journey is about more than success — it’s about challenging the status quo and creating meaningful change by harnessing the power of sensory emotions that define brands. As President of SENSANALYSIS, I’ve transformed 30+ years of pioneering sensory research into a 1.4M-record Emotional Memory Bank — unlocking hidden treasures in the brain to help CPG companies, agencies, and fragrance houses create products that win consumers’ hearts and inspire loyalty. This is more than an evolution — it’s a paradigm shift. Our database empowers companies with speed, scale, and agility to: • Predict product performance • Boost success rates, reduce flop risk, and build loyalty • Fuel creativity for innovation partners Our Mission: With our Emotional Memory Bank, we deliver insights that drive happiness, profit, and sustainability. By increasing product success, we ensure that innovation brings consumer delight, stronger corporate performance, and more responsible use of resources. When products succeed, consumers feel emotionally connected, businesses grow sustainably, and the planet benefits from reduced waste and smarter innovation.
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